Branding is a key component of building your company image and customer loyalty. Here are five companies who have taken branding to another level.
Branding is a key component of building your company image and customer loyalty. Here are five companies who have taken branding to another level.
Not surprising to anyone, one of the companies with the best branding is Apple. What makes them so great? A simple logo that represents the simplicity of the company and its products. Their branding defines them as a company; always on the forefront of technology, coming out with better and more innovative products each time.
Lyft does a great job of offering promotions and distancing itself from its competitor. In fact, Lyft was the company of choice for a lot of the marches and rallies that took place because of its inclusive and respect for all image.
NIKE is a company whose branding has stood the test of time. Everyone knows their logo, that simple swoosh, and their slogan ‘Just do it.’ They have continued to be a brand that promotes quality and a diverse array of sporting good products while also sharing stories and building experiences. They highlight athletes of all shapes and sizes, and more so the potential in everyone.
AirBnB’s brand is simple: they are all about the customer. They don’t own anything, they simply provide a platform for people to advertise their homes and for consumers to find a place to stay. They are known for great customer service, reasonable prices, and for being a great alternative to hotels. Their logo even breaks down to: People, Place, Love, and AirBnB.
Patagonia is a company whose environmentally friendly branding has put them at the forefront of the green movement. They continue to make themselves known as a company with respect for the outdoors and family with their boycotting of black Friday shopping. Their brand is eco friendly with durable products.
To build a brand takes time. It takes building community and nurturing a culture. Branding is more than your logo and your message, it’s the lifestyle and experiences you share to build a network of like-minded individuals.
