February 4, 2021

3 Benefits of Social Media Marketing for Your Small Business

Learn the 3 benefits of social media marketing, and how they can help you get started on your businesses social media.

Social Media can be a little overwhelming, even when it comes to posting on personal pages it can be tough to come up with engaging posts. However, the benefits of being on social media significantly outweigh some of the obstacles of posting and we can see that evident in many companies growing their following on social media. 

Maybe you are on the fence about social media marketing and don’t think it can take your business to the next step. Here are 3 benefits to social media marketing that will help you get started.

  1. Branding Recognition

Brand recognition is number one for a reason. Most often than not, if a customer recognizes your business over another one, they are more likely to choose to use your services or purchase from you than the other company.

One of the best ways to build brand recognition is posting relevant or helpful content to social media. By providing information to your audience you are building a relationship that sees your brand over and over, and you are also building your businesses credibility in your industry to your audience.

When setting up your page be sure to have your brand visually represented on your profile and cover photos as well as in every post.

  1. Tell Your Brand's Story

Social Media is a great way to connect with your audience, tell them your story and share your mission for your brand. Sharing your story is a great way to build a relationship with your audience, they will feel like they know your brand a bit more and that builds trust by knowing your businesses mission and morals. 

You might tell stories about how your brand or product helped someone achieve their goals or improved their quality of life. This helps build brand recognition in a great way.

If you sell a product or are in the restaurant industry, sharing stories about where your product materials or foods come from are a great opportunity to build trust as well.

  1. Free Interactive Platform

Facebook, Instagram, Twitter and many others offer immediate interaction and feedback. Being able to communicate with customers through posts give you the opportunity to form a relationship with your community of followers.

People like to see that other people use your business. Answering questions and showing other customer interaction on social media is a free indispensable way to build a relationship with more than just one potential customer at a time. This will also help create lifelong customers.

Keep these 3 benefits and tips in mind when starting your business social media account and you will be on your way to building a social media account that is beneficial to your business and moving it forward.


At Open Design, we provide social media management for Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and many more!

If you are interested in learning more about how we can help your company, send us a message here or click on the button below!

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